To ensure that the exercise had practical value beyond the demonstration itself, we have addressed a real online marketing need for tourism destination agents: identifying which geographic areas can be targeted for lead generation campaigns aimed at audiences who will have free days available for travel.
Since these leisure opportunities are concentrated around long weekends, in developing the tool, we prioritized agile travel dynamics and limited the scope of the results to EU countries.
In carrying out the work, we
processed and
cross-referenced data on public holiday calendars, cities, airports, and scheduled flight routes.
Using the destination airport as input, the search engine filters high-potential audience locations and analyzes their national and local holidays, to identify which dates result in long weekends, along with an estimate of the population volume involved.
With the extracted information, hotels and stores can launch online marketing actions tailored to the holidays of each area, capturing the interest of their target audience, especially during the low season.
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