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EU
long weekends
finder
Data processing tool
to identify business opportunities
based on the holiday calendar
A pragmatic example
of transforming data
into strategic information
We provide data management through customized B2B programming solutions; we combine development, data processing, process analysis, and automation, to provide European SMEs and organizations in the HoReCa industry with custom digital and data sovereignty solutions.
Our solutions have a systemic, scalable, and multilateral approach, oriented towards business operations and user experience; designed to be an integral part of internal processes and the organization's digital ecosystem, they natively facilitate integration with other tools.
The work presented here stems from the desire to illustrate, in a tangible way, the result of a process of extracting information from data, and to visualize how this can provide concrete benefits.
Our solutions have a systemic, scalable, and multilateral approach, oriented towards business operations and user experience; designed to be an integral part of internal processes and the organization's digital ecosystem, they natively facilitate integration with other tools.
The work presented here stems from the desire to illustrate, in a tangible way, the result of a process of extracting information from data, and to visualize how this can provide concrete benefits.
Audience segmentation
in tourism
To ensure that the exercise had practical value beyond the demonstration itself, we have addressed a real online marketing need for tourism destination agents: identifying which geographic areas can be targeted for lead generation campaigns aimed at audiences who will have free days available for travel.
The algorithm
We think that these leisure and relaxation opportunities are concentrated around long weekends, when a national, regional or local holiday falls on a Monday or Friday, or when a weekday in between can lead to a multi-day getaway.
Therefore, the system considers the scenario of short trips, prioritizing agile travel dynamics and limiting the scope of the results to EU countries.
In carrying out the work, we processed and cross-referenced data on public holiday calendars, cities, airports, and scheduled flight routes.
Therefore, the system considers the scenario of short trips, prioritizing agile travel dynamics and limiting the scope of the results to EU countries.
In carrying out the work, we processed and cross-referenced data on public holiday calendars, cities, airports, and scheduled flight routes.
How the tool works
Starting from the destination airport, the system identifies potential origin locations, filters cities with the high-potential audience, estimates the population volume involved and analyzes national, regional and local holidays to detect which dates result in long weekends.
With this information, hotels, SMEs and organizations in the HoReCa industry can launch online marketing actions tailored to the holidays of each area, capturing the interest of their target audience, especially during the low season.
Data used
Analysis coverage
Use cases
Do you want the list of long weekends?
Contact us and we’ll send it to you for free. We value human relationships; therefore, we prefer a direct approach rather than virtual assistants or automated responses.
With this information, hotels, SMEs and organizations in the HoReCa industry can launch online marketing actions tailored to the holidays of each area, capturing the interest of their target audience, especially during the low season.
Data used
- · Countries
- · Cities and estimated population estimation
- · Work calendars
- · Airports and scheduled flight routes
Analysis coverage
- · Countries: European Union
- · Cities: Population > 100k
- · Holidays: National, regional and local
- · Period: 12 months
Use cases
- · Launch Google Ads or Meta Ads campaigns in specific cities or areas, before a long weekend
- · Create off-season offers based on traveler origin
- · Identify source markets and coordinate promotions
Sample result in CSV format
Country_Code,City,Date,Day,Holiday_Name,Holiday_Type
NL,"Amsterdam",2026-04-27,Monday,"Koningsdag",National
IT,"Milano",2026-12-07,Monday,"Sant'Ambrogio",Local
NL,"Amsterdam",2026-04-27,Monday,"Koningsdag",National
IT,"Milano",2026-12-07,Monday,"Sant'Ambrogio",Local
Do you want the list of long weekends?
Contact us and we’ll send it to you for free. We value human relationships; therefore, we prefer a direct approach rather than virtual assistants or automated responses.
Safety first
We understand data as an asset, which is why we process it on servers hosted by our provider within the European Union, which strengthens information protection, facilitates compliance with current regulations and enhances solution efficiency.
Frequently Asked Questions
How do you offer the service?
We offer our services remotely, using technology to interact with and support your organization regardless of its geographical location.
For information on our approach, please contact us.
For information on our approach, please contact us.
What is the service ecosystem?
We offer a modular and flexible network of interoperable services for data capture, integration, organization, automation, and visualization. exactamente los servicios que necesitas, permitiéndote encargar tareas y escalarlas a medida de la evolución de vuestros objetivos.
Designed for organizations that work with data, seek to extract value from it, or are looking to start doing so, it is is structured to allows you to activate the exact services you need, and scaling them as your objectives evolve. exactamente los servicios que necesitas, permitiéndote encargar tareas y escalarlas a medida de la evolución de vuestros objetivos.
For more information, please contact us or visit our website.
Designed for organizations that work with data, seek to extract value from it, or are looking to start doing so, it is is structured to allows you to activate the exact services you need, and scaling them as your objectives evolve. exactamente los servicios que necesitas, permitiéndote encargar tareas y escalarlas a medida de la evolución de vuestros objetivos.
For more information, please contact us or visit our website.