The records of sales, inventories, suppliers, customer preferences and needs, or any other internal activity, contain data that, when interpreted, help answer inherent questions related to the specialized store and the commercial environment in which it operates.
Management software or tools like Excel allow for data analysis; however, they have defined limits that condition the possibilities of capturing, integrating, relating, and visualizing the data.
The most advanced and systematic level of the analytical procedure they offer is known as business intelligence ( Business Intelligence or BI ).
In-Depth Research
Both the inability to access real-time data stored across different devices or locations or in different formats, as well as limitations in visualization tools, mean that management software or Excel restrict the ability to have a truthful, clear, and complete view of the activity, narrowing the types of investigations that can be carried out, and consequently the answers that can be obtained.
Business intelligence is a collection of processes and tools that enhance and optimize the collection and analysis of data from multiple internal sources of the specialized store, aiming to convert it into useful information for a more detailed view of the business, considering its unique and specific characteristics.
Interacting with Dynamic Reports Instead of Handling Cells and Formulas
The difference between using management software or Excel and business intelligence lies in the way of relating to information.
Instead of manipulating elements or relying on predefined functions and graphs, business intelligence provides access to custom-built reports that answer specific and concrete questions about the specialized store and its customers.
Reading customized reports is faster, more direct, and more effective than navigating through a spreadsheet, and the ability to activate filters for making selections or comparisons allows for deeper analysis.
With business intelligence, data is presented in a visually clear and impactful manner, ready to be converted into useful information.
Ask to Understand
The goal of business intelligence is to provide the information that the user needs to find answers.
This implies that the first step to implement business intelligence is to define a specific question, or hypothesis, about the reality of the specialized store.
Next, an expert business intelligence technician organizes the data, configures the data capture system, and creates the customized report tailored to the initial question.
The user utilizes the report to access information that helps answer their question.
Business intelligence is scalable to the needs of the user and the specialized store, allowing reports to adapt to new questions or hypotheses.
Find Your Answers
If you want to implement business intelligence solutions in your specialized store, get in touch with us.
Custom B2B programming
Extract value and insights from data, manage with a data-driven approach, improve competitiveness, examine metrics, work with data, streamline workflows, automate processes, resolve internal bottlenecks, implement brand experiences and advance toward medium- and long-term goals, through modular and flexible solutions tailored to the business needs.
extraction
and cleansing
implementation
data infrastructure
automated event triggering
automation
purchasing management
and cost analysis