Sales records, inventories, suppliers, reader preferences, customer interests, market offers, or any other activity, contain data that, when interpreted, help answer intrinsic questions about the bookstore and the world surrounding it.
Management software or tools like Excel allow for data analysis; however, they have defined limits that condition the possibilities of capturing, relating, and visualizing the data.
The most advanced and systematic level of the analytical process they offer is what is called business intelligence (Business Intelligence or BI).
In-Depth Research
Both the inability to access real-time data housed in different devices or locations or that have different formats, and the limitation in visualization tools, mean that management software or Excel restricts the ability to have a truthful, clear, and complete view of the business, limiting the types of research that can be conducted, and consequently the answers that can be obtained.
Business intelligence is a collection of processes and tools that expand and optimize the collection and analysis of data from multiple internal and external sources to the bookstore, in order to convert them into useful information for a more detailed view of the store, taking into account its unique and specific characteristics.
Read Dynamic Reports Instead of Managing Cells and Formulas
The difference between using management software or Excel and business intelligence lies in the way of relating to information.
Instead of manipulating elements or relying on pre-established functions and graphics, business intelligence provides access to custom-built reports to answer specific and concrete questions about the bookstore and its customers.
Interacting with customized reports is faster, more direct, and more effective than navigating a spreadsheet, and the ability to activate filters for selections or comparisons allows for deeper analysis.
With business intelligence, data is presented in a visually clear and compelling manner, ready to be transformed into useful information.
Ask to Understand
The objective of business intelligence is to provide the information that the user needs to find answers.
This means that the first step for business intelligence in a company is to define a specific question or hypothesis about the reality of the bookstore.
Subsequently, a specialized business intelligence technician is responsible for organizing the data, configuring the data capture system, and creating the personalized report tailored to the initial question.
The user utilizes the report to access the information that helps answer their question.
Business intelligence is scalable with the needs of the user and the bookstore, allowing the report to mold to new questions or hypotheses that arise.
Find Your Answers
If you want to implement business intelligence solutions in your bookstore, get in touch with us.
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